p      l      o      j      u
     FDR signs Social Security Act 1935                                      Detroit News May 2, 1937                        UAW Packard edition: February 15, 1942                   Detroit News May 20, 1943                                                 USA     USA2    USA3         



Figure 0.1. The Adventures of Dasein:
From the Origins of Language to the End of Print Literacy in the United States


o
                        UAW Unity Caucus, 1936-39                                                                Ike and McCarthy: Dwight Eisenhower's Secret Campaign against Joseph McCarthy   ● 




History without philosophy

History without philosophy is only a screen on which to project the shibboleths of our time. Thinking must first emancipate itself from the Cartesian myth--the ontological presupposition of the Cartesian self and its associated rhetorical elements of consciousness, belief, motive, ideology, and interest.  Failure to do so has the effect, a priori, of blocking conceptualization of questions of ontology, agency, intentionality, habitus, action networks and networks of power, and context.

This site began as an attempt to advance an analysis of the historical trajectory: the New Deal to Donald Trump, but the events of the second decade of the 21st century, when viewed through the lens provided by The Social Origins of Language, forced me to see that there was a bigger picture.  This bigger picture is represented by Figure 0. From the Origins of Language to the End of Print Literacy in the United States.

"Trump" forces us to face the question of our primate heritage (and its corrolary, patrimonialism), on the one hand, and the fragility of print-based civilization, on the other. 

Taking into account the major perspectives on the development of language and cognition, and applying these results and methodologies to the cognitive-discursive performativities of "school", "politics", and the "media," we are led to a chilling conclusion:  we are now living through the disintegration of the cognitive-discursive performativities associated with the biocultural niche of modernity.  As catastrophes go, this one--the disintegration of the biocultural niche of modernity--is a whole order of magnitude greater than the catastrophe known as the Great Depression of 1929-1941.  What is happening now is beyond the cognitive scope of current popular and much scholarly thought, which is economistic in character and Cartesian in its metaphysical presuppositions





In the beginning . . .


from Imanuel Kant,  Critique of Pure Reason (A 51/B 75) p. 107 (Hackett Publishing Co., 1996):

Thoughts without intuitions are empty; intuitions without concepts are blind.

from Eckart Förster, The Twenty-Five Years of Philosophy: a Systematic Reconstruction (Harvard, 2012)

. . . concepts have their basis in functions, by which Kant understands “the unity of the act of bringing various representations under one common representaton.” (A68).  A concept is a rule for combining certain representations (and thus also a principle for excluding certain others).

To make concepts out of representations one must be able to compare, to reflect, and to abstract, for these three logical operations of the understanding are the essential and universal conditions for the generation of every concept whatsoever.

from Friedrich Nietzsche, The Will to Power (462):

In place of "sociology," a theory of the forms of domination.
In place of "society," the culture complex . . .



From the Origins of Language to the End of Print Literacy in the United States:
the disintegration of the biocultural niche of modernity







fascism today





This site is a rhizome.
This site is a rhizome.

Its principle of production is transcendental empiricism.

It uses figurative elements, including  graphs, tables, charts, and maps:

It assembles phenomenological bundles (the phenomenological bundle named fascism, for example) and identifies elementary particles (the elementry particle names Lacan-Atwater signifying chain).



from Inka Mülder-Bach, "Introduction" to Siegfried Kracauer, The Salaried Masses: Duty amd Distraction in Weimar Germany (Verso, 1998), p. 15.

 . . . now theory forfeits its hierarchically privileged position in relation to empirical material.  It infiltrates the surface, so to speak, manifesting itself in the way the tessera of the 'mosaic' are cut and in the interstices left between them. . . .  this conceptual language misses precisely what matters crucially to Kracauer: the details of the situations, their complexity, the perspectives of their agents . . .  His investigation, therefore, refrains from formulating its insight in a conceptual language removed from its material. . .  Knowledge of the material's significance becomes the principle of its textual representation, so that the representation itself articulates the theory.




from Karen Barad, Meeting the Universe Halfway: Quantum Physics and the Entanglement of Matter and Meaning (Duke University Press, 2007)

  . . .  the primary ontological unit is not independent objects with independently determinate boundaries and properties but rather what Bohr terms 'phenomena.' . . .  phenomena do not merely mark the epistemological inseperability of observer and observed, or the results of measurement; rather, phenomena are the ontological inseperability of agentially intra-acting components. . . .  phenomena are not mere laboratory creations but basic units of reality.  The shift from a metaphysics of things to phenomena makes an enormous difference in understanding the nature of science and ontological, epistemological, and ethical issues more generally.  33

 . . . the primary ontological units are not 'things' but phenomena--dynamic topological reconfigurings/entanglements/relationalities/(re)articulations of the world.  And the primary semantic units are not 'words' but material-discursive practices through which (ontic and semantic) boundaries are constituted.  This dynamic is agency.  141




Figure 1b. The UAW-Unity Caucus, 1933-1943:
Intersubjectivity, Shared Intentionality, and the Extended Mind
Bildungsproletarians and Plebeian Upstarts
u
the UAW, 1933-1943: a working notebook





a. KE network


Figure 1a.  Intersubjectivity, Shared Intentionality, and the Extended Mind:
the Keynesian Elite in the New Deal State
pp

Source: "Membership List, May 1927" in the Morris L. Cooke Papers, box 66, FDR Library,
and The United States Government Manual 1937.  Also: the Papers of John M. Carmody

The Keynesian Elite in the New Deal State: Career Matrix

For context see
 
Elites: Strategic and Otherwise






elementary particles

To see a world in a grain of sand
And a heaven in a wild flower,
Hold infinity in the palm of your hand
And eternity in an hour.




phenomenological bundles
". . . now theory forfeits its hierarchically privileged position in relation to empirical material"



three elementary particles

I voted for him, and he’s the one who’s doing this,” an employee of the Federal prison in the Florida Panhandle said. “I thought he was going to do good things. He’s not hurting the people he needs to be hurting. (emphasis added)


2.  from Lyndal Roper, Witch Craze: Terror and Fantasy in Baroque Germany (Yale, 2004):

The hatred and terror that drove people to such violence were shaped by social tensions and religious beliefs, but the passions themselves derived from deeply rooted fantasies, extravagent in their evocation of demonic lovers and Satanic revels.  These fantasies shared, for the most part, a standard structure and a similar set of primary themes. p. 7 

3.  from Wikipedia: (Lee Atwater's Infamous 1981 Interview on the Southern Strategy)

As a member of the Reagan administration in 1981, Atwater gave an anonymous interview to political scientist Alexander P. Lamis. Part of the interview was printed in Lamis's book The Two-Party South, then reprinted in Southern Politics in the 1990s with Atwater's name revealed. . . . Atwater talked about the Republican Southern Strategy and Ronald Reagan's version of it:

Atwater: As to the whole Southern strategy that Harry S. Dent, Sr. and others put together in 1968, opposition to the Voting Rights Act would have been a central part of keeping the South. Now you don't have to do that. All you have to do to keep the South is for Reagan to run in place on the issues he's campaigned on since 1964 and that's fiscal conservatism, balancing the budget, cut taxes, you know, the whole cluster.

Questioner: But the fact is, isn't it, that Reagan does get to the Wallace voter and to the racist side of the Wallace voter by doing away with legal services, by cutting down on food stamps?

Atwater: You start out in 1954 by saying, "Nigger, nigger, nigger." By 1968 you can't say "nigger"—that hurts you. Backfires. So you say stuff like forced busing, states' rights and all that stuff. You're getting so abstract now [that] you're talking about cutting taxes, and all these things you're talking about are totally economic things and a by-product of them is [that] blacks get hurt worse than whites. And subconsciously maybe that is part of it. I'm not saying that. But I'm saying that if it is getting that abstract, and that coded, that we are doing away with the racial problem one way or the other. You follow me—because obviously sitting around saying, "We want to cut this," is much more abstract than even the busing thing, and a hell of a lot more abstract than "Nigger, nigger."






a phenomenological bundle
the Mob at the Capitol, January 6, 2021:
This is part of a larger sample that was the basis for discussions between PF and RB that led to a series of reconceptualizations, methodological as well as substantive, and is provided so that the reader can have some idea of what we were working with.  The failure of much of local journalism to provide basic facts re. employment (occupation and industry) led me to cut short my efforts to do all 212 individuals that I was working with.  As it turned out, this was sufficient material to think about, analyze, and draw conclusions from.

Regional breakdowns.  This was the second step in arriving at the tables of arrestees from selected states that became the basis for the comments on this page.  Geography matters!

p

New England

Southeast (north)
Southeast (south)
Mideast
Great Lakes
Plains
Southwest
Rocky Mountain
Far West


As we reviewed these materials, it  became increasingly evident that the analysis out of the University of Chicago (and mainstream media coverage in general) failed to comprehend the major features of the dataset
Arrests Arising out of the Assault on Congress.  A summray of our findings appears below.


Summary of findings.  A close look at the January 6 arrestees reveals that, contrary to the respectable media, which claimed that "the angry crowd at the Capitol . . . seemed to come not from the fringes of American society but from white picket-fence Main Street backgrounds,"1 what is found instead is al population in the process of marginalization.  The instability in their lives was manifested in the difficulty of category formation.  The standard occupational and industry classifications2 are inadequate, indeed misleading.  Gyms, bars, tatoo parlors, restaurants, salons, and gun shops occur regularly in the entire dataset.  To view the individual owners of these establishments solely in terms of their role as "shop owners" is misleading.  What we are really dealing with is social networks, not Cartesian selves.  Very few if any of the arrestees were connected to mainstream occupations and industries: none in manufacturing, none in the building trades, none in the modern corporate sector.  They could be better characterized as grifters.
  This is a challenge to the neat concept of class.

1. from the New York Times (January 26, 2021): "One striking aspect of the angry crowd at the Capitol was how many of its members seemed to come not from the fringes of American society but from white picket-fence Main Street backgrounds — firefighters and real estate agents, a marketing executive and a Town Council member."
2. North American Industry Classification System (U.S. Census Bureau)
    Standard Occupational Classification System (Bureau of Labor Statistics)








1. the mob at the capitol has already been introduced.  Click on the state links to see how messy a phenomenological bundle can and must of necessity be. 

2. language (cognitive-discursive performativity) is a bundle consisting of three bundles.  Read the three telephone threats to Congressmen.  The discursive field of the two-party system has two approachs to presenting these kinds of materials.  Most commonly such discourse is summarized as racially insensitive.  Or, the offending words are omitted and replaced with a mix of asterisks and letters (e.g. sh*t instead of shit).  The effect of these maneuvers is to cover-up or ameliorate the sadism that is at the core of that which is called racism/fascism*.

3.  The Sado-Sexual Eigenvector of GOP Performativity is a collation of political ads available over the Internet for the period 2008 to 2011.  This rhetorical performances of the right are not only cognitively primitive.  In the Trumpean rhetorical field there are not issues, but postures, gestures, various encodings of the same sado-sexual reflex.  Rage enacted in a political theater of violence (psychologically, the "issue" of immigration is the script for a generalized lynch-mob): This is the essence of what is called "Conservative" today.  And not only rage, but political pornography.  Sex and violence make up the entirety of the cognitive-discursive performances of populist Republicanism.  These sado-sexual fixations may dress themselves up as issues, as if they were subject to rational debate and beholden to empirical checks.  Language on the threshold of gesture and reflex.  Regression to infantile narcissism via processes of identification, to a politics of patrimonialism.

4. state of the art scholarship is is a selection of key texts on fascism.  Texts are selected based on the Cassirer inclusion rule.  Three key texts** document the evolution of of scholarly thinking on fascism.  That movement is toward a concept of the primordial.
*Robert C. Gordon, “Race,” in R. J. B. Bosworth, ed., The Oxford Handbook of Fascism
(Oxford, 2009),
p. 315

In this longue durée perspective, the problems of moving from the specifics of race within single fascist regimes to a ‘fascist common denominator’ may fade in comparison with the possibility that racism lies at the core of the modern nation and modernity itself.

**Robert O. Paxton,  The Anatomy of Fascism (Alfred A. Knopf, 2004)
   Geoff Eley, Nazism as Fascism: Violence, Ideology, and the Ground of Consent in
       Germany,  1930-1945 (Routledge, 2013)
   Dan Stone, the Holocaust: An Unfinished History (Mariner Books, 2023)




Fascism as a phenomenological bundle
Approaching Fascism Immanently: Four Phenomenological Bundles

1. the mob at the capitol


2. language (cognitive-discursive performativity)

a.  The language of these arrestees can be seen here:

telephone threats. (two sets)

b.  The theoretical resources re. cognitive-discursive performativity:

c.  These resources deployed:


3.  The Sado-Sexual Eigenvector of GOP Performativity



4. state of the art scholarship

Up-to-date scholarly texts that directly address fascism, grouped as elements in a phenomenological bundle (Paxton-Eley-Stone): Fascism Reconsidered and Fascism readings

Excerpts from Eric D. Weitz, Weimar German: Promise and Tragedy (Princeton, 2007/2018), chapter 9, "Revolution and Counterrevolution from the Right" (pp. 331-360). 

Eli Zaretsky, "The Mass Psychology of Trumpism" (London Review of Books, 18 September 20





emergence of a new elementary particle, October 29, 2025
Observing the disintegration of the biocultural niche of modernity in real-time

"Why Even Basic A.I. Use Is So Bad for Students," by Anastasia Berg (New York Times, Oct. 29, 2025).  Dr. Berg teaches philosophy at the University of California, Irvine.

Last spring, it became clear to me that over half the students in my large general education lecture course had used artificial intelligence tools, contrary to my explicit policy, to write their final take-home exams.

My situation was hardly unique — rampant A.I. cheating has been reported all over the country. But I felt a dread I struggled to express until a colleague articulated the problem in stark terms: “Our students are about to turn subcognitive,” she said. That was it. At stake are not just specialized academic skills or refined habits of mind, but also the most basic form of cognitive fluency. To leave our students to their own devices — which is to say, to the devices of A.I. companies — is to deprive them of indispensable opportunities to develop their linguistic mastery, and with it their most elementary powers of thought.

Yet I have come to see that something far more fundamental is being put at risk. Developing our linguistic capacities — to master diverse concepts, to follow an intricate argument, to form judgments, to communicate those to others — is the development of our capacity to think.




For us human beings, using language is not a skill like any other — it is the way we do almost anything at all. Philosophers have disputed whether beings could exist that could think despite lacking language, but it is clear that humans cannot do so.

We grasp the very contours of our world in and through language. But we are not born with a language. We have to acquire and develop our linguistic capacities through immersive practice with other human beings. For hundreds of years, in advanced societies this has meant cultivating an intimate familiarity with human writing.

A depleted conceptual reservoir would render our lives crude and our experience of the world undifferentiated and coarse. Worst of all, cognitive degradation threatens our claim to self-rule: It is far from obvious that the denizens of the subcognitive society would be fit to participate in the democratic processes that determine how we structure our societies and lives.

Higher education aims to create cognitively mature adults, which in turn requires us to ensure students learn to read, think and write all on their own. It is easier than we think: Creating tech-free spaces and incentivizing students to spend time in them requires no new resources. All it takes is will. Many of our students still have it. Do their teachers?






“Our students are about to turn subcognitive

We are now engulfed in is the implosion of neo-liberal "society."

We are now engulfed in is the implosion of neo-liberal "society." The term "society" is bracketed because, in the conventional use of the term, an ontological stability is implied, whereas in reality this society is in the process of blowing its brains out, and that along four axes of ontological catastrophe.

•First, the disintegration of the cognitive performativities of modernity itself: the "human" side of "capital." (decognification, disindividuation; Trump's rhetorical performances seen from the standpoint of literacy and cognition as contingent not normative).

•Second, the explosion of fascist performativities within the orbit of the GOP (Robert O. Paxton, the Anatomy of Fascism: "The legitimation of violence against a demonized internal enemy brings us close to the heart of fascism.").      the persistence of the political culture, psychological dispositions and praxiological modalities of ressentiment (the inner life of fascism).

•Third, the patrimonial assault on rational-bureaucratic institutions, an assault on the very idea of science-based professionalism and public service.   In this regard Trump goes beyond Hitler.

  •Fourth, the triumph of nihilism as the socio-cultural engineering project of global corporate networks of unimaginable reach and power, generating an entropic process of disindividuation.  Mass consumption as a mode of absorption and transformation of the organism.  The fiction of freedom, the subversion of individuation, the inner logic of addiction, the commodification of distress, the infantilization of public discourse . . . in short, the dissipation of the species homo sapiens sapiens into a proliferation of effects.  DSM-V as the operating manual of the post-human ontology.





comments
SSEigen.

This rhetorical performances of the right are not only cognitively primitive.  In the Trumpean rhetorical field there are not issues, but postures, gestures, various encodings of the same sado-sexual reflex.  Rage enacted in a political theater of violence (psychologically, the "issue" of immigration is the script for a generalized lynch-mob): This is the essence of what is called "Conservative" today.  And not only rage, but political pornography.  Sex and violence make up the entirety of the cognitive-discursive performances of populist Republicanism.  These sado-sexual fixations may dress themselves up as issues, as if they were subject to rational debate and beholden to empirical checks.  Language on the threshold of gesture and reflex.  Regression to infantile narcissism via processes of identification, to a politics of patrimonialism.


c.  the return of the repressed: patrimonialism



This ever-expanding free-wheeling exercise of corporate power in the creation of the subjectivities of disindividuation (Alcorn) becomes an "issue" unlike any other that homo sapiens has ever faced before.  This infinite differentiability of this uniquely bio-cultural historical species is what gives capitalism its "vitality."  It is what Marxists, with their obsession with the crisis of capitalism and the tendency of the rate of profit to fall, characteristically fail to grasp.
 





Elementary particles and associated comments, lists, transcripts, remembrances of things past (civic republicanism 1933-1943: Bildung  + חֻצְפָ), cognitive regimes, intersubjectivity and shared intentionality, proximal processes, biocultural niche (Schiller Hall, Fox News, MSNBC), brain plasticity, cognitive performativity*, paranoid-schizoid position (the sado-sexual eigenvector of “Trump” performativities: ressentiment and the mechanisms of defense), the depressive position ("liberalism": nihilism, nietzsche, and you), the lynching for rape discourse, herding primates: semiotic regimes, patrimonialilism and the fundamental incompetence** of the Trump regime. Why Trump could not possibly have acted differently re. Covid 19.

Deep structure of ressentiment and the precarious cultural-historical achievements of “civilization”: defining barbarism (while being mindful of James C. Scott’s discussion of the “barbarians” in Against the Grain: A Deep History of the Earliest States (Yale, 2017)).  The collapse of a civilization in the context of advanced capitalism; regression to primate; collapse of cognitive performativity across the board by one order of magnitude* in post-Fordist USA; the journalism of disintegration (Who Killed the Knapp Family? NYT 1-9-20);  hapless liberalism . . .  and more.  The show goes on.

Now we are witness to a patrimonial bacchanale and the wholesale destruction of the rational-bureaucratic organizations of government that continues unabated.*** 


Also see Proximal Processes.

** the fundamental incompetence of the Trump regime, a regime of schmoozers, hucksters, operatives, marginal real estate and gambling, financial operatives  of a preadatory not productive significance. Modern capitalism's cultural-historical intersubjective discursive field, the formal-operational systems thinking of modern management (Keynesian elite, Committee for Economic Development and more), is far beyond Trump's  . . .   
***(Marie Yovanovitch says State Department 'being hollowed out from within' (UPI November 15, 2019).  Statement from leader of federal vaccine agency about his reassignment (April 22, 2020)

the New Deal:

the Keynesian Elite


The New Deal: the Keynesian Elite in the New Deal State
Fig. 1a, The Keynesian Elite in the New Deal state, is an organizational chart of the Roosevelt administration circa 1936.  This particular social formation (TS+FF) emerged out of the Eastern Rate Case of 1910, played a critical role in the industrial side of the conduct of the First World War (when FDR, Frankfurter, and the Taylor society linked up), and became, as Figure 1a indicates, the socio-technical infrastructure of the New Deal state.  The work that produced this result can be found here:

"The Origins of the "Welfare State": The Keynesian Elite and the Second New Deal, 1910-1936" (manuscript, 1987)

The figure to the right--the Keynesian Elite in the New Deal state--must be the point of departure for understanding the second New Deal.  Notice that it is possible to group the administrative agencies of the New Deal state into five major groups: infrastructure, human capital, labor, planning, and credit.  Each group was staffed by a set of Taylor Society "technocrats" and a Frankfurter-linked lawyer.  (See The Brandeis/Frankfurter Connection: The Secret Political Activities of Two Supreme Court Justices.)  This can be shortened to  KE = ∑ (LDB/FF × TS)i (i = 1 − 5)

The Taylor Society emerged in the course of the Eastern Rate Case (1910), and is the zone of systems synthesis of mass/advanced capitalism, the locus of the emergent functions of the so-called welfare state.  ("Welfare state" is the rhetorical manifestation of Thermidor 

The force-field of out of which the Keynesian elite input output relations emerged is suggested by the membership list (when interpreted in the context of the origins and history of the Taylor Society and its milieu). 

This is the Brandeisian wing of Progressivism: cosmopolitan, enlightened, and above all, committed to science.  Much attention has been paid to the middle class, professional character of this wing of progressivism (Otis Grahan Jr. Old Progressives and New Deal); almost none to the vast array of modern firms that constituted the business milieu of Progressivism (Gal is the exception).

Any serious study of these phenomena reveals the advanced capitalist nature of what is almost universally misconceived as some kind of coalition of middle class reformers, workers, and farmers that was anti-business (such is the fairy tale told by historians).  In fact, a close study of the Keynesian Elite in the New Deal state shows that not only was the leading institutional formation of reform not anti-business (they represented important parts of modern capitalism); and not merely middle class reformers (they were part of the emergence of the higher-order functions of advanced capitalism that transcended the merely localized praxis of the firm); they were the vanguard of advanced capitalism. In fact, Morris L. Cooke refered to the Taylor Society as the spearpoint of modern business (the less clumsy term vanguard was already taken in another context).







a. KE network


Figure 1a.  Intersubjectivity, Shared Intentionality, and the Extended Mind:
the Keynesian Elite in the New Deal State
pp

Source: "Membership List, May 1927" in the Morris L. Cooke Papers, box 66, FDR Library,
and The United States Government Manual 1937.  Also: the Papers of John M. Carmody

The Keynesian Elite in the New Deal State: Career Matrix

Nobuo Noda, How Japan Absorbed American Management Methods (Asian Productivity Organization, 1969)

Ordway Tead, "An Interpretative Forecast of the NRA: Is the Trend Toward Fascist or
Socialized Self-Government?" Bulletin of the Taylor Society, August 1933

For context see
 
Elites: Strategic and Otherwise

FDR vs. the Slave Power: MEMO July 10, 1935

"Liberal Businessmen"
Ezekiel








Eastern Rate Case: Shippers Association, 1910: Chicago subset
Mass Consumer-Oriented Firms

Retail

Sears, Roebuck

Marshall Field & Co.
Mandel Brothers
B. Kuppenheimer
Montgomery Ward
Siegel, Cooper & Co.
G.W. Shelton & Co.

Clothing
Hart,  Shafner, & Marx
Rosenwald & Weil, Inc.
The Hub (Henry C. Lytton & Sons)
Charles A. Stevens & Brothers
Percival B. Palmer & Co.
Warren Featherbone

Millinery, Gloves, Hats, Hosiery
Bush Hat Co.
Chicagao Mercantile Co.
Joseph N. Eisendrath Co.
Parrotte, Beals & Co.
C.D. Osborn Co.

Shoes
Wilder & Co.
Guthman, Carpenter, & Telling Co.
Smith-Wallace Shoe Co.
The Rice and Hutchins Chicago Co.
Selz, Schwap & Co.
R.P. Smith & Sons & Co.

Food & Related
Southern Cotton Oil Co. (Wesson Oil)
Booth Fisheries
National Biscuit Co.
Nordyke and Marmon Co.
   (flour and cerial   
   milling machinery)
Beech-Nut Packing
Sprague, Warner & Co.
   (flavoring extracts,  
   preserves, beverages)

Food & Related, cont.


Steel-Wedeles Co.

   (importing, jobbing &
   mfg. of grocieries and
   kindred)
W.M. Hoyt Co.
Frankln MacVeagh & Co.
Oerlich & Laux, Inc.
Charles B. Ford & Co.
   (butter, eggs,
   poultry--brokers and
   wholesalers)
W.T. Rawleigh Co.
   (veterinary and pultry
   preparations)
E.B. Millar & Co. (tea,
   coffie--importing and
   mfg)
Libby, McNeil, & Libby
Decatur Brewing Co.
Thomson & Taylor Co.
   (coffee, spices--mfg
   for jobbers)
Reid, Murdoch & Co.
   (coffee, pickles,
   peanut butter)
Rueckheim Bros. &
   Eckstein (candy,
   crackerjacks)
United Cerial Mills
   (Washington Crisps,
   Egg-O-See, Toasted
   Corn Flakes)

Soap & Related
James S. Kirk
Frigid Fluid Co.
The Fairbanks, N.K. Co.
Darling & Co.
Globe Rending
Pacific Coast Borax Co.
Fitzpatrick Bros. Soap

Packaging & Paper
Humel & Downing Co.
Sanfod Mfg. Co.
The Paper Mills' Co.
J.W. Butler Paper Co.





Comment on the New Deal: 1871-1911
The political-economic context for the emergence of "Keynesian" discourset





Figure 8b.  Eastern Rate Case: Shippers Association, 1910: Chicago subset
Mass Housing Supply Firms & Diversified Capital Goods


Mass Housing Supply Industries

U.S. Cast Iron Pipe & Foundry James B. Clough
Kewanee Boiler
Crane Co.    
H. Mueller & Co.
Illinois Malleable Iron Co.
Joseph T. Ryerson & Son
Devoe & Reynolds
Adams & Elting Co.
George S. Mepham & Co.
Hibbard, Spencer, Bartlett & Co.

American Lumberman
Lumber World Review
Morgan Sash & Door
Chicago House Wrecking Co.
John V. Farwell Co. (wholesale furniture, carpets, etc)
Union Furniture
Balkwill & Patch Furniture Co. Inc.
W.W. Kimball Co. (pianos, etc.)
Lyon & Healy, Inc. (pianos, etc.)
Tonk Manufacturing (piano benches)
Foley & Williams (sewing machines, supplies, pianos)
The Brunswick Balke Collendar Co.
Chicago Portrait Co.
Pitkin & Brook, Importers, Mfg and Distributors (china, glass, lamps)
M. Paulman & Co.

Diversified Capital Goods, Esp. Agricultural Implements


International Harvster
Deere & Co.
Emerson-Brantigam Co.
R. Herschel Manufacturing Co.
Rock Isoand Plow Co.
Star Mfg. Co.

Link-Belt Co.
Smith Mfg. Co.
Williams, White & Co.
Whiting Foundry Equipment Co.
Whitman & Barnes Co. (twist drils & reamers)
The Delaval Seperator Co.
Griffin Wheel Co.
Galena Sigal Oil Co.



Other

General Chemical Co.
Lehigh Valley Railroad
Peabody Coal
Inland Steel
SOURCE: Evidence Taken by the Interstate Commerece Comission in the Matter of Proposed Advances
in Freight Rates by Carriers, August to December 1910, Senate Doc. 725, 61 Cong., 3 Sess., Vol. 1  pp. 6-15






the New Deal: 1871-1911
1. On the multiplier effect: proto-Keynesian discourse, circa 1871

from Prophets of Regulation: Charles Francis Adams, Louis D. Brandeis, James M. Landis, Alfred E. Kahn, By Thomas K. McCraw, pp. 35-36

The commission tried the cocked-gun approach in a circular letter mailed out to all Massachusetts railroads in 1871.  Adams' purpose was to promote rate reductions, by way of both enticements and threat.  The letter . . . outlined the reduced costs brought by technological innovation ("The locomotive which formerly cost $30,000 now costs but $12,000"), the unusual opportunity now at hand ("Massachusetts is at this time susceptible of a very great and sudden industrial development"), and the payoff to the railroads themselves ("It is a pefectly well-established fact in railroad economy, that where a community is industrially in an elastic condition . . . a reduction of railroad charges within certain limits does not necessarilly involve any loss of net profits").

The content of the rate recommendations revealed Adams' preoccupation with aggregate economic growth.  He emphasized, for example, a form of what economists later called the multiplier effect:

In making any reduction, whether in freight or fares, we would therefore suggest to you [Massachusetts railroad presidents] the propriety of strongly favoring certain commodities in general use along the line of the road, and, by so doing, strongly stimulate development, rather than neutralize the whole effect of any concessions you may make by dividing it among too many objects.  Take for instance coal . . . a primary raw material in all manufacturing industry.  Cheap coal is cheap power; and cheap power is cheap manufacturing.  A reduction of five per cent. throughout the charges of tariff would scarcely produce an appreciable effect on the consumption of anything; a tariff, unchanged in numerous other respects, which gave a reduction of fifty per cent. on the cost of carrying coal, would at once communicate an impetus to every branch of industry dependent on power.


2. The Eastern Rate Case: Evidence Taken by the Interstate Commerce Commission in the Matter of Proposed Advances in Freight Rates by Carriers, August to December 1910, Senate Doc. 725, 61 Cong., 3 Sess.  FDR's 1936 campaign speeches

Excerpt from Louis D. Brandeis, Vol. 8, pp. 4818-4820
David O. Ives, chairman of the traffic committee of the seaboard organizations
Lawrence 
Miller

3. Louis D. Brandeis to Robert Marion LaFollette, July 29, 1911
(in Letters, vol. 2 )

All the wealth is of no good, without development, and the first step in the development is an adequate system of transportation.  They need railroads, and they will need much else in the way of public utilities.  The demand is so great for these facilities, and so well founded, that the people are becoming willing to pay for them, even the heavy price which will attend the furnishing of such facilities by the capitalists, because those like the Morgan-Guggenheims who put the money into Alaska are entering not upon investment strictly, but upon speculation.  If investment, it is the investment of the pawn broker, demanding because of the risk and because of the necessities of the borrower, a return of one hundred percent or more.  Development of transportation and other facilities by the capitalists would, in a way, seriously impair development, because to give them a return which would seem to them adequate would entail rates which would be oppressive to the people of Alaska, and would, in themselves, tend to retard development and the opening up of opportunities  . . .

4. Chicago progressivism in the year 1911, and the concept of elementary particle: "Prelude to Armageddon Charles E. Merriam and the Chicago Mayoral Election of 1911," by Michael P. McCarthy (Journal of the Illinois State Historical Society, Vol. 67, No.5, Nov., 1974), p. 508

And so Merriam entered the race.  His campaign manager was Harold L. Ickes, who quickly won promises of substantial financial support from industrialist Charles R. Crane [the Crane Co.: industrial and residential plumbing supplies] and Julius Rosenwald, president of Sears Roebuck and Company.  A number of other wealthy businessmen pledged money.





Elite, Networks, and Milieux
The Deep Structure of the New Deal






Sectors of Realization: Mass Consumption
sector of realization (the political economy of supply chains)

As can be seen in the graphic at the right, what are usually referred to as "small" businesses are nothing of the kind.  They are links in a chain of realization.

I have subsumed the firms involved in packaging and labeling under the heading semiotics.





a. KE Milieu: mass distribution
The Taylor Society, Mass Distribution Sector, 1927
k

Source: "Membership List, May 1927" in the Morris L. Cooke Papers, box 66, FDR Library




Sectors of Realization: Mass Housing
At the right the manufactured inputs to the home building industry.  Note the placement of the Bowery Savings Bank at the apex of this sector.

Growth of the mass housing sector depends upon the availability and the cost of transportation (the traction wars) and electric power, key progressive issues.

from "Prelude to Armageddon Charles E. Merriam and the Chicago Mayoral Election of 1911," by Michael P. McCarthy (Journal of the Illinois State Historical Society, Vol. 67, No.5, Nov., 1974), p. 508

And so Merriam entered the race.  His campaign manager was Harold L. Ickes, who quickly won promises of substantial financial support from industrialist Charles R. Crane [the Crane Co.: industrial and residential plumbing supplies] ad Julius Rosenwald, president of Sears Roebuck and Company.  A number of other wealthy businessmen pledged money.





b. KE Milieu: mass housing
Taylor Society, 1927: Mass Housing, input-output flows

the Bowery Savings Bank
l






What I have subsumed under "machinery" is a more heterogeneous group of firms
But keep an eye on White Motor.  This firm, based in Cleveland, employed Wyndham Mortimer, the single most consequential individual in the formation of the UAW.  Stay tuned.





Configurations of Capital

Figure 7.  Taylor Society, 1927: Machinery
H





the complex of corporate activities
Thomas Stanback's concept of the complex of corporate activities


Speaking of elites . . .
from Michael Mann, The Sources of Social Power.  Volume II: The rise of classes and national states (Cambridge University Press, 1993)

It is a basic tenet of my work that societies are not systems.  There is no ultimately determining structure to human existence--at least none that social actors or sociological observers, situated in its midst, can discern.  What we call societies are only loose aggregates of diverse, overlapping, intersecting power networks.  p. 506

America has not so much been exceptional as it has gradually come to represent one extreme on a continuum of class relations.  America has never differed qualitatively from other national cases.  Differences have been of degree, not kind. . . .  Explanations asserting an original and enduring American exceptionalism . . . have only a very limited truth.  p. 638

Michael Mann, The Sources of Social Power, Volume 3 Chapter 1: Introduction

human societies form around four distinct power sources – ideological, economic, military and political – which have a relative degree of autonomy from each other.

G. William Domhoff,The Four Networks Theory of Power: A Theoretical Home for Power Structure Research




Configurations of Capital

Figure 4.  The Taylor Society: Non-Mfg Organizations, 1927
G









the major elites in America history
Figure 1, firms by sector, is a synthesis, for purposes of political analsis, of a number of studies of the structure of the U.S. economy.  Wassily Leonteff's study of the input-output structure of the U.S. economy, and Charles A. Bliss's work on the structure of manufacturing production provides essential theoretical and staitical tools required for the developmen of a concept of sector of realization.*  Leontieff's analysis focuse on transactons between sectors.  Bliss's concept of "character of ultimate use" is especially important, for it refers not to a particular industry, but rather to the actual structure of demand.  The latter is divided into four major segments: cnsumption goods, construction materials, capital equipment, and dproducers' supplies.  These are further broken down into 18 subdividsions.*  In the present study "character of ultimate use" is transformed into sector of realization.  Figure 1 is also influenced by those modes of taling about "cities" that insist upon looking at real exchanges in the world of activity, and that bring to the fore a geographically oriented systems concept based on hierarchically organized input-output flows.*  In the construction of Figure 1, therefore, there is an implicit rejection of the kind of approach one finds in Averitt,* for exmple, where a-priori variables such as size or concentration rather than functionally derived variables such as location within an input-output matrix shape analysis.  In Figure _____ sectoral bounaries were etermined by grouping firms and segments based on the nature of their respeoctve input-output matrices.









Configurations of Capital

Fig. 1a.1.  U.S. Political Economy by Sector, 1910 to 1948
input-output matrices: sectors of realization and the two-party system
cc
Elites: Strategic and Otherwise
the Big One



the enigma



the Two-Party
System







from F. Nietzsche, Twilight of the Idols (p. 51 Penguin)

To this extent media discourse* is never to be taken literally: as such, it never contains anything but nonsense.  But as semiotics it remains of incaculable value: it reveals, to the informed man, at least, the most precious realities of cultures and inner worlds which did not know how to "understand" themselves. Media discourse** is merely sign-language, merely sympomology . . .

from Werner Stark,  Sociology of Religion: A Study of Christendom (Fordham University Press, 1966-72) vol. 1, p. 188

As democratic convictions became settled . . . 'the people' emerged increasingly as the true sovereign, and the conception gained ground that 'the people' is sane and sound, and its voice, at least to some extent, is sacred.

and from Nietzsche, Will to Power, § 863

“The values of the weak prevail because the strong have taken them over as devices of leadership.”

 * "moral judgement" in the original
** "Morality" in the original





Figure 1.  The two-party System: Semiotic Regimes I
Cognitive Performativities and Emotional Configurations
h

 LEFT*
RIGHT
Topology
depressive
paranoid-schizoid
Political style
progressive
proto-Dorian
Cognitive mode
   concrete & pre-op
    pre-op and gestural
Regime type
  rational-bureaucratic
patrimonial






The Two-Party System (Semiotic Regimes): Elites and their Masses


MSNBC/CNN/
New York Times/Washington Post                     
    NIHILISM (Liberalism)                BILDUNG (Progressivism)

Commercial republicanism       Civic republicanism
concrete-operational and          formal-operational and
pre-operational                           concrete operational
t
Fox News
    RESSENTIMENT
Fascism
pre-operational and gestural
rentier sectors; provincial capitals; patrimonial
and predatory businesses and racist political ecologies





This is an elementary particle
To see a world in a grain of sand
And a heaven in a wild flower,
Hold infinity in the palm of your hand
And eternity in an hour.


What is the relationship between elementary particles and eigenvectors?  Are these different ways of saying the same thing?  Perhaps.  This elementary particle reveals the inner logic of two-party system as formulated within the discursive field of psychoanalysis.





3. Deep Structure of the Two-party System: Emotional Configurations

from Alain Ehrenberg, The Weariness of the Self: Diagnosing the History of Depression in the Contemporary Age ( (McGill-Queens University Press, 2010)

We are changing, of course, but that does not necessarily mean we are progressing.  Combined with all the forces that today exhort us to look into our own private lives, the “civilization of change” has stimulated a massive interest in psychic disorders.  It can be heard from all quarters, and it takes form in the many marketplaces that offer inner balance and tranquility.  Today, many of our socials tensions have been expressed in terms of implosion and depressive collapse [liberalism] or, in a similar way, its flip side: [fascism] explosions of violence, rage, the search for new sensations.  pp. 185-6

[liberalism] As addictive explosion reflects depressive implosion, so the drug-taker’s search for sensation reflects the depressed person’s lack of feeling.  Depression, that crossroads of pathology, serves as a canvas upon which to sketch out the changes in modern subjectivity, the displacement of the hard task of being healthy.  In a context in which choice is the norm and inner insecurity the price, these pathologies make up the dark side of contemporary private life.  Such is the equation of the sovereign individual: psychic freedom and individual initiative = identity insecurities and the incapacity to act.  p. 232




This too is an elementary particle
This elementary particle reveals the inner logic of two-party system as formulated within the discursive field of history.





4. the Deep Structure of the Two-Party System: political configurations
from Darrin M. McMahon, Enemies of the Enlightement: the French Counter-Enlightenment and the Making of Modernity (Oxford University Press, 2001), pp. 48-52

What were the elements of this emergent right wing vision?  The fundamental importance of religion in maintaining political order, a preoccupation with the perils of intellectual and social license, the valorization of the family and history, the critique of abstract rights, the dangers of dividing sovereignty, and the need for a strategic alliance between throne and altar . . .  Even more fundamental was a Manichean readiness to divide the word in two: bewtween good and evil, right and wrong, Right and Left.

Yet to say that the anti-philosophe discourse fulfilled an ideological function is not to assert that it offered a fully developed political platform.  Rather it provided a "symbolic template" through which to construe a perplexing and rapidly changing world, a number of "authoritative concepts" and "suasive images" by which they could be grasped.

By invoking this mythic golden past . . . anti-philosophes revealed signs of a romantic, qasi-utopian yearning for wholeness and social unity that would characterize a strain in far Right thinking for years to come.           

Reactive, reductive, Manichean, this thinking is less noteworthy, perhaps, for its particulars than for its general form.  It was precisely this tendency to view society as a battleground between opposing camps that stands as a hallmark of the bipolar, Right-Left model of politics so fundamental to subsequent European history. . . .  Dividing the world between good and evil, between the pious and the profane, anti-philosphes saw their struggle as a cosmic war in which the winners would take all.





Fascism
Stuff and Manifestations


the primary semantic units are not 'words' but material-discursive practices


Fascism and anti-communism: opposites or twins?  If twins, identical or fraternal?  Julius and Ethel Rosenberg: lynching or pogrom?  If neither, then what?  McMahon on Thermidor; Lenin on Thermidor





Mirror, mirror on the wall,

l
Who's the greatest of them all?



this is the stuff of fascism--that is, the raw, primordial materials that semiotic regimes and political agents work on to produce the manifestations of fascism.  Gordon.

Cruelty
two commentaries on Victor Nell, "Cruelty’s rewards: The gratifications of perpetrators and spectators," Behavioral and Brain Sciences (2006) 29, 211–257

1.  from Mika Haritos-Fatouros, “Cruelty: A dispositional or a situational behavior in man?” Behavioral and Brain Sciences (2006) 29, p.230

The basic question remains, however: How far are aggression, violence, and cruelty in humans today the result of predisposition factors, or biological or archetypal processes, and how far are they the result of cognitive/emotional processes evoked by situational factors?

2.  from Albert Bandura, “A murky portrait of human cruelty,” Behavioral and Brain Sciences (2006) 29, p. 225

At the macrosocial level, Nell greatly exaggerates the prevalence of human cruelty.  There exist wide intercultural differences representing both warring and pacific societies with large intracultural variations and even rapid transformation of warring societies into peaceful ones.


this is a manifestation of fascism
Mob at the Capitol
This is part of a larger sample that was the basis for discussions between PF and RB that led to a series of reconceptualizations, methodological as well as substantive, and is provided so that the reader can have some idea of what we were working with.  The failure of much of local journalism to provide basic facts re. employment (occupation and industry) led me to cut short my efforts to do all 212 individuals that I was working with.  As it turned out, this was sufficient material to think about, analyze, and draw conclusions from.

Regional breakdowns.  This was the second step in arriving at the tables of arrestees from selected states that became the basis for the comments on this page.  Geography matters!

p

New England

Southeast (north)
Southeast (south)
Mideast
Great Lakes
Plains
Southwest
Rocky Mountain
Far West


As we reviewed these materials, it  became increasingly evident that the analysis out of the University of Chicago (and mainstream media coverage in general) failed to comprehend the major features of the dataset
Arrests Arising out of the Assault on Congress.  A summray of our findings appears below.


Summary of findings.  A close look at the January 6 arrestees reveals that, contrary to the respectable media, which claimed that "the angry crowd at the Capitol . . . seemed to come not from the fringes of American society but from white picket-fence Main Street backgrounds,"1 what is found instead is al population in the process of marginalization.  The instability in their lives was manifested in the difficulty of category formation.  The standard occupational and industry classifications2 are inadequate, indeed misleading.  Gyms, bars, tatoo parlors, restaurants, salons, and gun shops occur regularly in the entire dataset.  To view the individual owners of these establishments solely in terms of their role as "shop owners" is misleading.  What we are really dealing with is social networks, not Cartesian selves.  Very few if any of the arrestees were connected to mainstream occupations and industries: none in manufacturing, none in the building trades, none in the modern corporate sector.  They could be better characterized as grifters.  This is a challenge to the neat concept of class.

1. from the New York Times (January 26, 2021): "One striking aspect of the angry crowd at the Capitol was how many of its members seemed to come not from the fringes of American society but from white picket-fence Main Street backgrounds — firefighters and real estate agents, a marketing executive and a Town Council member."
2. North American Industry Classification System (U.S. Census Bureau)
    Standard Occupational Classification System (Bureau of Labor Statistics)




this is both a summary of our findings and a critique of corporate media (often referred to euphemistically as the legacy media or the mainstream media, or, more colloquially, as the adults in the room).



summary of our findings
A close look at the January 6 arrestees reveals that, contrary to the respectable media, which claimed that "the angry crowd at the Capitol . . . seemed to come not from the fringes of American society but from white picket-fence Main Street backgrounds,"1 what is found instead is al population in the process of marginalization.  The instability in their lives was manifested in the difficulty of category formation.  The standard occupational and industry classifications2 are inadequate, indeed misleading.  Gyms, bars, tatoo parlors, restaurants, salons, and gun shops occur regularly in the entire dataset.  To view the individual owners of these establishments solely in terms of their role as "shop owners" is misleading.  What we are really dealing with is social networks, not Cartesian selves.  Very few if any of the arrestees were connected to mainstream occupations and industries: none in manufacturing, none in the building trades, none in the modern corporate sector.  They could be better characterized as grifters.  This is a challenge to the neat concept of class.

1. from the New York Times (January 26, 2021): "One striking aspect of the angry crowd at the Capitol was how many of its members seemed to come not from the fringes of American society but from white picket-fence Main Street backgrounds — firefighters and real estate agents, a marketing executive and a Town Council member."
2. North American Industry Classification System (U.S. Census Bureau)
    Standard Occupational Classification System (Bureau of Labor Statistics)






Eli Zaretsky, "The Mass Psychology of Trumpism," London Review of Books, 18 September 2018.  This is essential reading if one is to understand the case histories contained in Defendants Sorted by Region and State.  It could be viewed as an update of Gibson's Warrior Dreams (Hill and Wang, 1994).  Also: Dick Lehr, White Hot Hate: a True Story of Domestic Terrorism in America's Heartland (Mariner Books, 2021).  This is an extraordinary, intimate account by a participant-observer.  From the standpoint of transcendental empiricism it is a must-read.





Eli Zaretsky, "The Mass Psychology of Trumpism," London Review of Books, 18 September 2018.  This is essential reading if one is to understand the case histories contained in Defendants Sorted by Region and State.  It could be viewed as an update of Gibson's Warrior Dreams (Hill and Wang, 1994).  Also: Dick Lehr, White Hot Hate: a True Story of Domestic Terrorism in America's Heartland (Mariner Books, 2021).  This is an extraordinary, intimate account by a participant-observer.  From the standpoint of transcendental empiricism it is a must-read.


toward a concept of fascism: the sado-sexual eigenvector of GOP performantivty




the stuff of fascism
Robert C. Gordon, “Race,” in R. J. B. Bosworth, ed., The Oxford Handbook of Fascism
(Oxford, 2009), p. 315

In this longue durée perspective, the problems of moving from the specifics of race within single fascist regimes to a ‘fascist common denominator’ may fade in comparison with the possibility that racism lies at the core of the modern nation and modernity itself.


from Lyndal Roper, Witch Craze: Terror and Fantasy in Baroque Germany (Yale, 2004):

The hatred and terror that drove people to such violence were shaped by social tensions and religious beliefs, but the passions themselves derived from deeply rooted fantasies, extravagent in their evocation of demonic lovers and Satanic revels.  These fantasies shared, for the most part, a standard structure and a similar set of primary themes. p. 7 

from F. Nietzsche, The Geneology of Morals, II, 16:

Let us add at once that . . . the existence on earth of an animal soul turned against itself, taking sides against itself, was something so new, profound, unheard of, enigmatic, contradictory, and pregnant with a future that the aspect of the earth was essentially altered.  Indeed, divine spectators were needed to justice to the spectacle that thus began and the end of which is not yet in sight . . . .  From now on, man . . . gives rise to an interest, a tension, a hope, almost a certainty, as if with him something were anouncing and preparing itself, as if man were not a goal but onl a way, an episode, a bridge, a great promise.

from Michael André Bernstein, Bitter Carnival : ressentiment and the abject hero (Princeton University Press, 1992), p. 28

 . . . ressentiment is trapped forever in the slights of the past.  . . . .  What “empowers” someone afflicted by ressentiment is the intensely focused, but impotent hatred with which he feeds his sense of having been treated unfairly, and his hope of someday forcing others to suffer in his place.

from F. Nietzsche, The Geneology of Morals, II, 6

To see others suffer does one good, to make others suffer even more. . . .  Without cruelty there is no festival. . . .  and in punishment there is so much that is festive!
Dowd article, "Cruelty" (J. Brain)



Fascism on the molecular level of analysis
She Despised Charlie Kirk. He Resolved to Make People Like Her Pay.
In rural Texas, just 40 miles apart, a paramedic and a former small-town mayor got caught up on two sides of a digital “civil war.”  NYT  Oct. 12, 2025

‘I love Hitler’: Leaked messages expose Young Republicans’ racist chat (Politico, Oct. 14, 2025)


the stuff of fascism manifested (talkin' shit)
(the primary semantic units are not 'words' but material-discursive practices)
talkin' shit: see FDR-Trump module and Semiotic Regimes.



“You fucking old, senile bitch, you’re as old and ugly as Biden,” the caller says. “You ought to get the fuck off the planet. You fucking foul bitch. I hope your family dies in front of you. I pray to God, if you’ve got any children, they die in your face.”


I voted for him, and he’s the one who’s doing this,” an employee of the Federal prison in the Florida Panhandle said. “I thought he was going to do good things. He’s not hurting the people he needs to be hurting. (emphasis added)

Trump Details Crime Crackdown For D.C.  (Aug 11, 2025 press conference)

“Our capital. city has been overtaken by violent gangs and bloodthirsty criminals, roving mobs of wild youth, drugged-out maniacs and homeless people, and we're not going to take let it happen any more. . . .  Caravans of mass youth rampage through city streets at all times of the day. They're on ATVs, motorbikes, they travel pretty well."






from Wikipedia: (Lee Atwater's Infamous 1981 Interview on the Southern Strategy)

As a member of the Reagan administration in 1981, Atwater gave an anonymous interview to political scientist Alexander P. Lamis. Part of the interview was printed in Lamis's book The Two-Party South, then reprinted in Southern Politics in the 1990s with Atwater's name revealed. . . . Atwater talked about the Republican Southern Strategy and Ronald Reagan's version of it:

Atwater: As to the whole Southern strategy that Harry S. Dent, Sr. and others put together in 1968, opposition to the Voting Rights Act would have been a central part of keeping the South. Now you don't have to do that. All you have to do to keep the South is for Reagan to run in place on the issues he's campaigned on since 1964 and that's fiscal conservatism, balancing the budget, cut taxes, you know, the whole cluster.

Questioner: But the fact is, isn't it, that Reagan does get to the Wallace voter and to the racist side of the Wallace voter by doing away with legal services, by cutting down on food stamps?

Atwater: You start out in 1954 by saying, "Nigger, nigger, nigger." By 1968 you can't say "nigger"—that hurts you. Backfires. So you say stuff like forced busing, states' rights and all that stuff. You're getting so abstract now [that] you're talking about cutting taxes, and all these things you're talking about are totally economic things and a by-product of them is [that] blacks get hurt worse than whites. And subconsciously maybe that is part of it. I'm not saying that. But I'm saying that if it is getting that abstract, and that coded, that we are doing away with the racial problem one way or the other. You follow me—because obviously sitting around saying, "We want to cut this," is much more abstract than even the busing thing, and a hell of a lot more abstract than "Nigger, nigger."