from the New Deal to Donald Trump
h XXX
. . . in the case of many nonhuman primates, dominance asserted through violence or threat is the internal principle of social organization . . . [Among humans] . . . primate-style dominance is periodically overthrown and then restored, only to be overthrown and restored again and again.*

*The Social Origins of Language (Oxford, 2014), p.4



u
ecce homo:
a new biocultural variant emerges



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Reading and Modernity:
the Biocultural niche of Progressivism

Martyn Lyons, A History of Reading and Writing In the Western World (2010)

 9. The Reading Fever, 1750-1830 ("Everyone in Paris is reading . . .  People read while riding in carriages  or taking walks . . . Women, children, journeymen and apprentices read in shops.  On Sundays people read while seated at the front of their houses; lackeys read on their back seats, coachmen up on their boxes, and soldiers keeping guard."

10. The Age of the Mass Reading Public (“Between the 1830s and the First World War . . . a mass reading public came into existence.”)


t



11.
New Readers and Reading Cultures ("The half century between the 1880s and the 1930s was the golden age of the book in the West.")





semiotic webs/
biocultural niches/
cognitive performativities


t

Excerpts from Levi R. Bryant, Difference and Givenness: Deleuze's Transcendental Empiricism and the Ontology of Immanence (Northwestern University Press, 2008)

Sinha, C. (2021). Artefacts, symbols, and the socio-cultural dynamics of niche construction. The Oxford Handbook of Human Symbolic Evolution.

Planer and Sterelny, From Signal to Symbol: The Evolution of Language (MIT Press, 2021)

Excerpts from Daniel Dor, Chris Knight, and Jerome Lewis, The Social Origins of Language (Oxford, 2014)


Notebook (Philosophy)

"There is no equivalent in the preliterate mind to the circuits that hold the complex neural components of a reading vocabulary or the elaborate procedural habits of formal thinking."
from Merlin Donald, A Mind So Rare: the Evolution of Human Consciousness (W.W. Norton, 2001), pp. 301-2

Literacy skills change the functional organization of the brain and deeply influence how individuals and communities of literate individuals perform cognitive work.  Mass literacy has triggered two kinds of major cogitive reorganizations, one in individuals and the other in groups.

There is no equivalent in the preliterate mind to the circuits that hold the complex neural components of a reading vocabulary or the elaborate procedural habits of formal thinking. . . . Consider the impact of twenty or more years of schooling on the brain of someone who has acquired full symbolic literacy in several different technical, mathematical, scientific, and musical fields.  These skills encumber neural resources on a vast scale and change how the person's mind carries out its work.



New Deal and Trump as two  discursive webs

Now compare the discussion among these UAW cadre with the discursive performativity of Donald Trump as described in Rucker and Leonnig's account of Trump’s meeting in the Tank with the Joint Chiefs in A Very Stable Genius. ("the tank meeting had so thoroughly shocked the conscience of military leaders that they tried to keep it a secret")

Walter Reuther is the bildungsproletarian in the room.  The members of the Murray Body committee were plebeian upstarts.  Reuther, born into the Socialist civilization of the midwest, had been a student at Wayne State University.  The ad hoc committee members were most likely high school graduates.  Interview with Kraus re. cog-disc. comparison of Mortimer and the activist pleb. upstarts

in both cases we observe the unfolding of cognitive-discursive processes within well-defined rational-bureaucratic frameworks* where certain kinds of cognitive-discursive performative competencies were to be expected (normativity). 

*Also, Fiona Hill's account of Trump's cognitive-discursive performativity in ‘This Was Trump Pulling a Putin’ (New York Times, April 11, 2022)

New Deal/UAW Discursive Performativities, 1936-39
The competitive situation in the spring industry


Minutes of the Murray Body Committee Local 2 at Executive Board Meeting, April 26, 1939, Toledo Ohio, Addes Collection, Box 14.11, Reuther Archives.

The members of the Local 2 Committee were:

Brother Hall from Spring & Wire
Brother McDonnell from Stamping
Brothers Sanders and McWilliams from Trim
Brother Smith from Frame (Ecorse plant)
Brother Manini, Vice President
Also present was Executive Board member Walter Reuther






Pittsburgh, Pennsylvania - , October 1, 1936: Campaign Address (speech file 930)

Oelwein, Iowa, October 9, 1936 - Western Campaign Trip - Informal remarks (speech file 935),

 Madison Square Garden, October 31, 1936 Campaign Speech, Audio, Transcript 

Fireside Chat #13, June 24, 1938 - "Report to the Nation on National Affairs" (part 2) (speech file 1138B),  View Online


Trump/GOP Discursive Performativities, 2017-19
The headline--"he's a fucking moron"--is from A Very Stable Genius, chapter 9, "Shocking the Conscience," p. 138B.

A close reading of chapter 9, "Shocking the Conscience," can be found here.

The most striking aspects of the Tank meeting are the primitive cognitive performativity of Trump and his brutish behavior toward the Joint Chiefs. 



Thermidor and Patrimonialism
Karl Marx, The Eighteenth Brumaire of Louis Bonaparte (1852)

Gareth Stedman Jones, Karl Marx: Greatness and Illusion  (Penguin 2016), Bonaparte and Bonapartism," pp. 334-344.

from Richard Lachmann, "Coda: American Patrimonialism: The Return of the Repressed” in Patrimonial Power in the Modern World, Julia Adams and Mounira M. Charrad, eds. Annals of the American Academy of Political and Social Science,  2011

Patrimonialism, until fairly recently, seemed an archaic social form, largely replaced by bureaucratic rationalism. That confident view of modernity, in the histories that Max Weber and his followers wrote, deserves to be challenged as patrimonial regimes reappear in states and firms throughout the world.

Philippe-Joseph Salazar, "Reconnaissances of Marx", Philosophy & Rhetoric, Vol. 48, No. 4, 2015



Thermidor: May 1937
y
click here for full text

Thermidor: August 1938
from William E. Leuchtenburg, Franklin D. Roosevelt and the New Deal (Harper, 1963)

Roosevelt had hoped that, by distinguishing between liberal and conservative representatives, he could win popular support for the creation of a liberal Democratic party.  Unhappily, ideological issues that seemed clear in Washington blurred in South Carolina.  When Cotton Ed Smith waged a white-supremacy campaign, the New Deal's candidate, Governor Olin Johnston, replied in kind.  "Why, Ed Smith voted for a bill that would permit a big buck Nigger to sit by your wife or sister on a railroad train," the Governor cried.  p268




Figure 0.  Prelude to Trump:  From the Origins of Language to the End of Print Literacy in the United States
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from F. Nietzsche, On Truth and Lies in a Nonmoral Sense (1873)

A mobile army of metaphors, metonyms, and anthropomorphisms—in short, a sum of human relations which have been enhanced, transposed, and embellished poetically and rhetorically, and which after long use seem firm, canonical, and obligatory to a people: truths are illusions about which one has forgotten that this is what they are; metaphors which are worn out and without sensuous power; coins which have lost their pictures and now matter only as metal, no longer as coins.



from Christian J. Emden, Nietzsche on Language, Consciousness, and the Body (University of Illinois Press, 2005), p. 75

In Die fröliche Wissenschaft (1882) Nietzsche proposes that language enables us to “produce” things, to shape our conception of reality:  “This has given me the greatest trouble and still does: to realize that what things are called is incomparably more important than what they are . . . it is sufficient to create new names and estimations and probabilities in order to create, in the long run, new ‘things’” (GS 58).

For Nietzsche, language lets us grasp, order, and judge what we regard as reality, and it also gives us the means to reflect on this reality through the development of general terms and concepts, which let us realize similarities and relations among things and see contexts and construct coherent systems of belief about this reality.  Our experience and knowledge of reality . . . is therefore embedded in a network of concepts delineating what we perceive as our environment.









NAME
NOMOTHETIC AND HERMENEUTICAL MATERIALS
Abual-Ragheb, Rasha N.

cosmetologist
In November 2020, a Facebook account with display name Rasha Abu participated in Facebook and Telegram group chats involving the New Jersey chapter of the American Patriot 3%. In the Facebook chat, user Rasha Abu advised the revolution will start not by standing by but by standing up. In addition, she advised civil war is coming and they need to show support, and rise up and fight for our Constitution.
Baranyi, Thomas

went into basic training for the U.S. Marine Corps but was discharged.

graduated Trenton State College
In a Facebook post, Baranyi’s father said his son graduated from the College of New Jersey, joined the Peace Corps, and also went into basic training for the U.S. Marine Corps but was discharged.
From 2018 to 2020, he served in the Peace Corps in Albania.
On December 22, 2020, his father took to Facebook to say they have not seen each other in person since 2017.
Fairlamb, Scott

gym owner
martial artist
a New Jersey gym owner, Fairlamb held a protest at his Pompton Lakes gym in May in response to Gov. Murphy’s coronavirus restrictions.
Fairlamb, a mixed martial artist who turned pro in 2000, owned and operated Fairlamb Fit in Pompton Lakes. The gym's website has been taken down and the phone number is disconnected. Social media accounts for both Fairlamb and his co-workers have been removed.
Guthrie, Leonard

a street preacher
(married with a daughter; identified himself as a street preacher.
His father told a Philadelphia Inquirer reporter that his son went to the rally as the chaplain for a group that met in Washington to "pray and support President Trump and the whole movement.”
Hale-Cusanelli, Timothy Lewis

VIOLENCE
Military
PDLV
He is an white supremacist and a Nazi sympathizer, according to an informant who contacted Naval Criminal Investigative Service (NCIS) special agent Daniel J. Meyers on January 12, 2021. The informant is enrolled as a confidential human source (CHS) with the NCIS.

He has served in the U.S. Army since 2009 but has never deployed.
In 2011, when he was 19 years old, he was arrested after stabbing a man he and his mother were living with in Pepperidge Court, Jackson, New Jersey. With a wound to the abdomen, the victim underwent surgery in the Jersey Shore University Medical Center in Neptune Township, New Jersey.
As a contractor at Naval Weapons Station Earle, he maintains a secret security clearance and has access to a variety of munitions. He is enlisted in the U.S. Army Reserves. He is a human resources specialist with the 174th Infantry Brigade at Joint Base McGuire-Dix-Lakehurst in Trenton, New Jersey.
He was a regular poster on anti-Semitic social media groups Jackson Strong and Rise Up Ocean County.
Hazelton, Stephanie

POLITICO
aliases Ayla Wolf and Ayla Wolfe
a prominent right-wing activist from South Jersey, one of the loudest supporters of Atilis Gym, that Bellmawr business that refused to follow New Jersey Governor Phil Murphy’s shutdown orders.
Hazelton has helped organize protests against New Jersey’s shutdown orders and is active in the anti-vaxxer movement.
Hazelton’s LinkedIn says she is the founder of New Jersey for Medical Freedom, the state chapter of an anti-vaccine network.
Stedman, Patrick Alonzo

“dating [and] relationship strategist”
GRIFTER
a self-described “dating [and] relationship strategist”
In addition to offering relationship advice and touting his $500 master class—which he claims is the “fastest and most effective way to change your outcomes with women”—Stedman frequently writes about political topics and his affinity for Trump.
Suarez, Marissa A.

correctional police officer
worked as a correctional police officer in Monmouth County since 2019 but resigned after her arrest.  At the time, Suarez was a probationary corrections officer at the Monmouth County Corrections Facility
Todisco, Patricia

correctional police officer
the performative domain of “legitimate” violence
pdlv   PDO"L"V      PDLV





Three Anchors
Daniel Dor, Chris Knight, and Jerome Lewis, The Social Origins of Language (Oxford, 2014) and Ronald Planer and Kin Sterelny, From Signal to Symbol: The Evolution of Language (MIT, 2021)

Steve Fraser, Every Man a Speculator: A History of Wall Street in American Life (HarperCollins, 2005)

Jonathan Levy, Ages of American Capitalism: A History of the United States (Random House, 2021)

Flynn

from James R. Flynn, What is Intelligence?  Beyond the Flynn Effect (Cambridge Univesity Press, 2009):

Our ancestors in 1900 were not mentally retarded. . . .  We differ from them in that we can use abstractions and logic and the hypothetical to attack the formal problems that arise when science liberates thought from co
ncrete situations.  Since 1950 we have become more ingenious in going beyond previously learned rules to solve problems on the spot.  pp. 10-11

The scientific ethos, with its vocabulary, taxonomies, and detachment of logic and the hypothetical from concrete referents, has begun to permeate the minds of post-industrial peoples.  This has paved the way for mass education on the university level and the emergence of an intellectual cadre without whom our present civilization would be inconceivable.  p. 29



Reading and Modernity
Martyn Lyons, A History of Reading and Writing In the Western World (2010)

 9. The Reading Fever, 1750-1830 ("Everyone in Paris is reading . . .  People read while riding in carriages  or taking walks . . . Women, children, journeymen and apprentices read in shops.  On Sundays people read while seated at the front of their houses; lackeys read on their back seats, coachmen up on their boxes, and soldiers keeping guard."

10. The Age of the Mass Reading Public (“Between the 1830s and the First World War . . . a mass reading public came into existence.”)

t



11.
New Readers and Reading Cultures ("The half century between the 1880s and the 1930s was the golden age of the book in the West.")


       In the beginning . . . 
Two excerpts from Daniel Dor, Chris Knight, and Jerome Lewis, The Social Origins of Language (Oxford, 2014), p.4

1.  "Introduction" (Dor, Knight, and Lewis)

  . . . in the case of many nonhuman primates, dominance asserted through violence or threat is the internal principle of social organization . . . [Among humans] . . . primate-style dominance is periodically overthrown and then restored, only to be overthrown and restored again and again.

2.  "Vocal Deception, Laughter, and the linguistic significance of reverse dominance", pp. 307-9 (Knight and Lewis)

So decisively do women inhibit male aggression that the contest collapses into laughter and sexual play.  The outcome is . . . ‘communism in motion’—a never-ending pendulum swinging between male dominance and its celebratory overturn, between brute force on the one hand, and, on the other, female collectivized attractiveness and corresponding power asserted through song, ribald laughter, and erotic play. . . . So how was sexual violence contained and transcended in the human case? . . . .  Ritualized play pervades the very arena which, in other primate—chimpanzees, for example—leads recurrently to sexual violence.




. . . Brief Interlude . . .
from Merlin Donald, A Mind So Rare: the Evolution of Human Consciousness (W.W. Norton, 2001), pp. 301-2

Literacy skills change the functional organization of the brain and deeply influence how individuals and communities of literate individuals perform cognitive work.  Mass literacy has triggered two kinds of major cogitive reorganizations, one in individuals and the other in groups.

There is no equivalent in the preliterate mind to the circuits that hold the complex neural components of a reading vocabulary or the elaborate procedural habits of formal thinking. . . . Consider the impact of twenty or more years of schooling on the brain of someone who has acquired full symbolic literacy in several different technical, mathematical, scientific, and musical fields.  These skills encumber neural resources on a vast scale and change how the person's mind carries out its work.


. . . The Return of the Repressed

from Richard Lachmann, "Coda: American Patrimonialism: The Return of the Repressed” in Patrimonial Power in the Modern World, Julia Adams and Mounira M. Charrad, eds. Annals of the American Academy of Political and Social Science,  2011

Patrimonialism, until fairly recently, seemed an archaic social form, largely replaced by bureaucratic rationalism. That confident view of modernity, in the histories that Max Weber and his followers wrote, deserves to be challenged as patrimonial regimes reappear in states and firms throughout the world.


The Sado-Sexual Eigenvector of GOP Performativity:
Two Telephone Threats


Rep. Fred Upton telephone threat

"Fucking traitor.  That's what you are.  You're a fucking  piece of shit traitor.  I hope you die. I hope everybody in your fucking family dies.  You fucking piece of shit trash motherfucker.  Voted for dumb-ass fucking Biden?  You're stupider than he is.  He can't even complete a fucking sentence, you dumb motherfucker traitor, piece of shit, motherfucker, piece of trash.  I hope you fucking die.  I hope your fucking family dies.  I hope everybody in you fucking staff dies, you fucking piece of fucking shit.  Traitor."


Rep. Debbie Dingell telephone threat

"You fucking old, senile bitch, you’re as old and ugly as Biden,” the caller says. “You ought to get the fuck off the planet. You fucking foul bitch. I hope your family dies in front of you. I pray to God, if you’ve got any children, they die in your face."


Fig. 0 can be illuminated by reference to what The Ages of American Capitalism omits, but which are the key coniderations of   using a text constructively

The Social Origins of Language


Ages omits in a most thoroughgoing way any consideration of the development of homo sapiens' cognizing powers, simply taking for granted the availability of <the skill set> necessary for the activities of thought and language that are the sine qua non of modern human economic activity.  It thus omits the central praxiological characteristic of progressivism, the New Deal, and the acitivities and contexts that resulted in the industrial organization of the workers in the auto industry, circa 1920s to 1940s.

It also omits the history of violence, and thus the one of the major dimensions of the history of the united states and of the world.

And while it addresses the world of desire and fantasy that is at the heart of modern consumption (the consumer dreamscape, pp. 502-509), it simply notes the existence and the importance of fantasy, rather than digging into such phenomena.  For example, Envy Theory: Perspectives on the Psychology of Envy

Steve Fraser, Every Man a Speculator: A History of Wall Street in American Life (HarperCollins, 2005)
Herman Melville had "a mordant fascination with a modern, commercial civilization that seemed fraudulent at its core.  Melville's probes into the psychological, social and even sexual interiors of that civilization run through many of his major novels and short stories.  He was arguably the nineteesnth century's profoundest seer into the spiritual malignancy metastasizing inside the young country's infatuation with the marketplace.  Starbuck's terrifying confrontation with Ahab in the captain's cabin is an echoing disillusionment even today for all those who, like the Pequod's first mate, trust in the inherent rationality, equality, and peacableness of the capitalist order of things. . . .

Again and again, Melville drives relentlessly toward the heart of darkness his countrymen are too sun-blinded to see. (67)

Melville's was a remorseless gaze.  A society given over to the pursuit of money was full to overflowing with chicanery wherever one looked.  That vision achieved a certain black density in what is certainly Melville's most allusive and recondite novel, The Confidence Man: His Masquerade. . . . [which] is a veritable black mass of confidence men: religious confidence men and philosphical confidence men, literary and political confidence men, crooked businessmen and crooked philanthropists, peddlers of nostrums and miracle cures for the ailments of body and soul . . .  (68)

Why were people like Vanderbilt admired rather than stigmtized?  Why did people tolerate these displays of “unmitigated selfishness” and raise monuments to these “peculiarly American virtues” such as “audacity, push, unscrupulousness, and brazen disregard of others’ rights.”   That even during an era of legendary rapaciousness Wall Street figures could elicit feelings of awe and reverence, that they could become exemplars of national achievement and prowess, is an enigma.  (72)

A distinctive vocabulary inscribed these men in urban-industrial legend.  Contemporaries, even critical ones, always described them as “bold,” and “magnificent of view,” full of “verve,” capable of absorbing hard blows without flinching, as “audacious,” “keen,” and possessed of that sangfroid that could stand up to the worst possible news.  Often treated as American primitives, observers marked and often celebrated their lack of education and refinement; they were profane and uncouth but endowed with native frankness, self-confidence, and blunt force of personality.  This language of masculine virility and plebeian brashness . . . (95)



The category grifter emerged out of conversations between PF and RB based on a working dataset: the Mob at the CapitolIt is striking now to realize just how like Trump these arrestees were!  Thus, the necessity at this late date of putting the principle result first.  PDLV, grifter, marginal worker, marginal business, phantom

("GOP Rep. Dan Crenshaw calls members of House Freedom Caucus ‘grifters,’ ‘performance artists’," WAPO Dec 7, 2021)

Grifter or Grafter? A new parlor game that explains Trumpworld.
BY JACOB WEISBERG,MAY 10, 2018

Dover case 

Fraser, Every Man A Speculator

Eli Zaretsky, "The Mass Psychology of Trumpism" (London Review of Books, September 18, 2018)
Part 1 of 3

Since the Republican primaries of 2015-16, some people have turned to psychiatry in an effort to locate the irrational wellsprings of Trump’s victory, but so far little progress has been made. This is because most of the effort has gone into analysing Trump, who is often described as suffering from ‘narcissistic personality disorder’. Not only are such diagnoses, made from a distance, implausible; they also fail to address a more important question: the nature of Trump’s appeal. Constituting something close to a third of the electorate, his followers form an intensely loyal and, psychologically, tight-knit band. They are impervious to liberal or progressive criticisms of Trump or his policies. On the contrary, their loyalty thrives on anti-Trump arguments, and digs in deeper.

There is an older body of psychological thought, however, that illuminates the kind of tight bond Trump has forged with a significant minority of Americans. Inspired by Freud, this thought arose following the rise of fascism and Nazism in Europe, when Americans, too, had become wary of authoritarian elements in their society. Southern politics had been rife with race-baiting demagogues like Mississippi’s Theodore Bilbo since the 1890s, and the popularity of the pro-Mussolini radio priest, Father Coughlin, demonstrated the appeal of an authoritarian message to the immigrant North.

At the highpoint of the New Deal, it was widely understood that legitimate economic grievances needed to be addressed. But there was something more, which manifested itself in intense loyalty to agitators and demagogues like Coughlin. To understand that devotion, Frankfurt School refugees from Hitler – including Leo Löwenthal and Theodor Adorno – drew on a Freudian-inspired ‘mass psychology’ to analyze anti-Semites and demagogues in the US.

Their crucial innovation was the discovery of the special form that authoritarianism takes in democratic societies. Previously, the agitator had been thought of as a kind of hypnotist, while the crowd that responded to him was credulous and childlike. Open to rumor and fear, it demanded strength and even violence from its leaders. As the 19th-century French psychologist Gustave Le Bon put it, the crowd ‘wants to be ruled and oppressed and to fear its masters’. Freud had this model of crowd psychology in mind when he wrote that

the members of a group stand in need of the illusion that they are equally and justly loved by their leader; but the leader himself need love no one else, he [must] be of a masterful nature, absolutely narcissistic, self-confident and independent.

Hitler, Mussolini, Ataturk and even De Gaulle fit this model, as they drew on mass media, parades, sporting events and film to project themselves as father figures to enthralled nations.










Rep. Fred Upton telephone threat

"Fucking traitor.  That's what you are.  You're a fucking  piece of shit traitor.  I hope you die. I hope everybody in your fucking family dies.  You fucking piece of shit trash motherfucker.  Voted for dumb-ass fucking Biden?  You're stupider than he is.  He can't even complete a fucking sentence, you dumb motherfucker traitor, piece of shit, motherfucker, piece of trash.  I hope you fucking die.  I hope your fucking family dies.  I hope everybody in you fucking staff dies, you fucking piece of fucking shit.  Traitor."


Rep. Debbie Dingell telephone threat

"You fucking old, senile bitch, you’re as old and ugly as Biden,” the caller says. “You ought to get the fuck off the planet. You fucking foul bitch. I hope your family dies in front of you. I pray to God, if you’ve got any children, they die in your face."


Part 2 of 3
Adorno realised, however, that the model only applied in part to American demagogues. What distinguishes the demagogue in a democratic society, he argued in ‘Freudian Theory and the Pattern of Fascist Propaganda’ (1951), is the identification between the leader and his followers. The narcissism in question is not only Trump’s. More important is that of his followers, who idealize him as they once, in childhood, idealized themselves. Beyond that, the demagogue has a special appeal to wounded narcissism, to the feeling that one has failed to meet standards one has set for oneself.

The successful demagogue activates this feeling by possessing the typical qualities of the individuals who follow him, but in what Adorno, quoting Freud, called a ‘clearly marked and pure form’ that gives the impression ‘of greater force and of more freedom of libido’. •In Adorno’s words, ‘the superman has to resemble the follower and appear as his “enlargement”.’ The leader ‘completes’ the follower’s self-image. This helps explain the phenomenon of the ‘great little man’, the ‘Aw shucks’, ‘just folks’ demagogue like Huey Long. He ‘seems to be the enlargement of the subject’s own personality, a collective projection of himself, rather than an image of the father’ – a Trump, in other words, rather than a Washington or Roosevelt.

One might object that Trump, a billionaire TV star, does not resemble his followers. But this misses the powerful intimacy that he establishes with them, at rallies, on TV and on Twitter. Part of his malicious genius lies in his ability to forge a bond with people who are otherwise excluded from the world to which he belongs. Even as he cast Hillary Clinton as the tool of international finance, he said:

I do deals – big deals – all the time. I know and work with all the toughest operators in the world of high-stakes global finance. These are hard-driving, vicious cut-throat financial killers, the kind of people who leave blood all over the boardroom table and fight to the bitter end to gain maximum advantage.

With these words he brought his followers into the boardroom with him and encouraged them to take part in a shared, cynical exposure of the soiled motives and practices that lie behind wealth. His role in the Birther movement, the prelude to his successful presidential campaign, was not only racist, but also showed that he was at home with the most ignorant, benighted, prejudiced people in America. Who else but a complete loser would engage in Birtherism, so far from the Hollywood, Silicon Valley and Harvard aura that elevated Obama, but also distanced him from the masses?




Part 3 of 3
The consistent derogation of Trump in the New York Times or on MSNBC may be helpful in keeping the resistance fired up, but it is counterproductive when it comes to breaking down the Trump coalition. His followers take every attack on their leader as an attack on them. ‘The fascist leader’s startling symptoms of inferiority’, Adorno wrote, ‘his resemblance to ham actors and asocial psychopaths’, facilitates the identification, which is the basis of the ideal. On the Access Hollywood tape, which was widely assumed would finish him, Trump was giving voice to a common enough daydream, but with ‘greater force’ and greater ‘freedom of libido’ than his followers allow themselves. And he was bolstering the narcissism of the women who support him, too, by describing himself as helpless in the grip of his desires for them.

Adorno also observed that demagoguery of this sort is a profession, a livelihood with well-tested methods. Trump is a far more familiar figure than may at first appear. The demagogue’s appeals, Adorno wrote, ‘have been standardized, similarly to the advertising slogans which proved to be most valuable in the promotion of business’. Trump’s background in salesmanship and reality TV prepared him perfectly for his present role. According to Adorno,

the leader can guess the psychological wants and needs of those susceptible to his propaganda because he resembles them psychologically, and is distinguished from them by a capacity to express without inhibitions what is latent in them, rather than by any intrinsic superiority.

To meet the unconscious wishes of his audience, the leader

simply turns his own unconscious outward ... Experience has taught him consciously to exploit this faculty, to make rational use of his irrationality, similarly to the actor, or a certain type of journalist who knows how to sell their ... sensitivity.

All he has to do in order to make the sale, to get his TV audience to click, or to arouse a campaign rally, is exploit his own psychology.

Using old-fashioned but still illuminating language, Adorno continued:

The leaders are generally oral character types, with a compulsion to speak incessantly and to befool the others. The famous spell they exercise over their followers seems largely to depend on their orality: language itself, devoid of its rational significance, functions in a magical way and furthers those archaic regressions which reduce individuals to members of crowds.

Since uninhibited associative speech presupposes at least a temporary lack of ego control, it can indicate weakness as well as strength. The agitators’ boasting is frequently accompanied by hints of weakness, often merged with claims of strength. This was particularly striking, Adorno wrote, when the agitator begged for monetary contributions. As with the Birther movement or Access Hollywood, Trump’s self-debasement – pretending to sell steaks on the campaign trail – forges a bond that secures his idealised status.

Since 8 November 2016, many people have concluded that what they understandably view as a catastrophe was the result of the neglect by neoliberal elites of the white working class, simply put. Inspired by Bernie Sanders, they believe that the Democratic Party has to reorient its politics from the idea that ‘a few get rich first’ to protection for the least advantaged. Yet no one who lived through the civil rights and feminist rebellions of recent decades can believe that an economic programme per se is a sufficient basis for a Democratic-led politics. This holds as well when it comes to trying to reach out to Trump’s supporters. Of those providing his roughly 40 per cent approval ratings, half say they ‘strongly approve’ and are probably lost to the Democrats. But if we understand the personal level at which pro-Trump strivings operate, we may better appeal to the other half, and in that way forestall the coming emergency.






Fascism: data

Mass Shootings

Putin-Russia-Trump

The New Deal and the UAW

the "Two-party System: Semiotic Regimes

the Sado-sexual Eigenvector of GOP Performativity

Desktop/INVISIBLE%20U/Dark%20Age/indexFeb2016.html

Language as a biocultural niche and social institution